Marketing Best Practices Series
How to Use Webinars to Generate New Content and Campaigns
B2B marketing teams already rely on webinars as a top channel for generating pipeline, certifying professionals and educating customers. And now, with the help of AI, your webinar channel can become more valuable than ever.
Attend How to Use Webinars to Generate New Content and Campaigns and learn how to use AI to repurpose your events into entirely new streams of content and deliver integrated campaigns.
You will learn how to:
- Develop a webinar content repurposing plan
- Easily convert webinar content into blogs, e-books and more
- Analyze audience engagement to create video highlights and targeted nurtures
- Use feedback, polls and survey data to create new content
- Create net-new campaigns from one webinar
It’s time to get more value from your webinars – watch now and learn how.
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Speakers
Mark Bornstein
Sr. Director of Marketing & Chief Webinerd
Elena Hoffman
VP of Product and Customer Marketing, ON24