Hello from Webinar World! It’s been a busy day filled with tips, tricks and #webinerd sessions. We’re seeing a lot of great activity and conversations and we hope all attendees, both physical and virtual, are having a great time. In case anyone was too busy #webinerding out, here’s a brief recap of what happened at Webinar World today:
Joe Hyland and Mark Bornstein kicked off the day by laying out Webinar World’s central thesis: Today’s MarTech enables bad marketing habits, hurting digital experiences. To fix this, marketers need to slow down and understand audience needs to drive real engagement.
Then, Jim Blackie and Mika Yamamoto, Vice President and General Manager of Marketo, an Adobe Company, discussed why marketers need to partner with sales and how both can build a culture of success by supporting one another.
Soon after, David Nihill, author and public speaker, took to the stage to discuss how comedy helps presenters connect with audiences, improves retention and helps craft great stories.
In the afternoon, Sharat Sharan, ON24 Founder and CEO, broke down the barriers between inbound, outbound and personalized marketing and shared his vision of digital marketing’s future.
Then, Jayesh Sahasi, Executive Vice President of Product and CTO of ON24, shared how ON24 is changing ON24 for the better — including automated transcriptions, content playlists and much, much more.
After Jayesh, Mark Bornstein, Chief Webinerd of ON24, re-took the stage to talk all things #webinerd with panelists Deanna Ransom, Nina Purro, and Joshua Chelmo. Each panelist shared insights into how they run webinars, what new webinar producers should be aware of and how they recovered from webinar disasters.
Finally, the day wrapped up with our Webinar Award Winners. This year’s winners included Jackson Systems, SAP Concur, Merrill and many more. Keep an eye on this space as we dive into what made these companies champions.
That’s all for now! We hope everyone is having a good time at Webinar World and are looking forward to another day of engagement-driving tips.
