Overview
- Engagement feature: Certification is an engagement feature that awards credentials for completing interactive, educational webinar experiences.
- Automated certificate generation: It automates certificate generation based on attendee behavior, engagement, or quiz results within the ON24 Intelligent Engagement Platform.
- Strengthen brand credibility: Used by marketing, enablement, and education teams, Certification strengthens brand credibility and propels pipeline growth.
What Is Certification?
Certification is a structured learning and engagement program delivered through ON24 webinars and digital experiences. It allows B2B marketers and educators to train audiences, assess engagement, and award official certificates of completion.
Through the Certification Engagement Tool, organizers can set up custom completion rules — such as watching a minimum percentage of the webinar, responding to polls, or passing a quiz. When participants meet these criteria, ON24 automatically issues a branded certificate, eliminating the need for manual validation.
Certification is widely used across industries for continuing education (CE), compliance training, and product enablement. It blends engagement with measurable achievement, turning learning moments into lasting value.
Why It Matters
- Builds trust: Recognized certifications enhance brand credibility and audience confidence.
- Drives engagement: Attendees are more likely to stay longer and participate actively to earn credentials.
- Simplifies compliance: Automates record-keeping for regulated industries and professional development programs.
How It’s Used
ON24 Certification supports organizations that want to combine education, engagement, and automation.
Common applications include:
- Continuing Education: Offer credit-bearing sessions for industries like healthcare, finance, or technology.
- Customer & Partner Training: Deliver structured onboarding or enablement sessions that verify product knowledge.
- Internal Enablement: Train sales, support, or field teams with measurable completion goals.
- Compliance Programs: Provide proof of attendance and understanding for regulated topics.
- Event Series: Embed certifications across multi-session programs to encourage ongoing learning.
Key Benefits
- Automated Credentialing: Certificates are instantly generated when engagement milestones are met.
- Seamless Integration: Works natively with the ON24 Platform, enabling reporting and tracking.
- Audience Motivation: Encourages participation and content completion.
- Brand Alignment: Certificates can include company logos and custom design elements.
- Scalable Programs: Supports multiple webinars, tracks progress, and integrates with content hubs for ongoing learning.
Frequently Asked Questions
- What is ON24 Certification?
- It’s an Engagement Tool that allows organizers to automatically issue completion certificates based on attendee engagement during webinars or virtual events.
- Who uses Certification?
- It’s widely used by marketing, education, compliance, and enablement teams for continuing education and structured learning programs.
- Can certificates be customized?
- Yes. ON24 allows users to add branding, logos, and personalized messaging to each certificate.
- How are certificates issued?
- They’re automatically generated and emailed once a viewer meets the defined engagement or completion requirements.
- Is Certification part of continuing education?
- Yes. ON24 offers a dedicated Continuing Education and Certification solution for organizations delivering accredited learning experiences.
Editorial & Methodology Notice
This content is written and reviewed by the ON24 Editorial Team, reflecting ON24’s first-party benchmark data, verified product documentation, and platform expertise.
Updated: October 2025