When evaluating brands, studies have shown that emotions drive buying decisions. So, every marketing strategy should aim to invoke emotion on a personal level. It’s a difficult task, but marketers need to focus on how their target audiences feel.
Here are three ways ON24 can help give your target audience that special feeling.
Engagement Should Be Personal
What does your audience want? Prospects and customers want to feel special and not just “one of many.” They crave content, but they only want content that pertains to them and helps them in their journey.
A recent Gartner survey found companies risk losing 38 percent of customers with poor personalization. The problem: while personalization is important, it’s also difficult. That’s why the ON24 Platform’s Webinar and Landing Page capabilities make building personalized content experiences based on accounts, personas, or industry easy.
With robust content insights on viewing time, comments and more, ON24 allows you to track content performance to ensure you choose the right content for each target audience. Coupled with high-touch, customizable CTAs, you can provide personalized content journeys and engagement points with your brand.
Mix Up the Content Delivery
Content is more than static words or images. To bring your stat static content to life by mixing up the experience’s delivery! The ON24 Platform’s Content Hub capability enables you to dynamically engage with audiences through live or recorded video streaming and tools like Q&A and group chat.
Providing various types of multimedia assets keeps your audience engaged with your brand for longer. Content Hub provides an always-on resource that delivers content how your audience wants it (à la Netflix binging), it also doesn’t limit you to one type of content.
Having a mix of webinars, videos and case studies available in your Hub lets prospects better engage with your content. By putting your best content all in one location, you create your own mini-Netflix experience, putting audience members in control.
Listen
It’s that simple. People want to be heard. However you’re communicating with your audience, you need to create a connection. ON24 products offer interactivity tools—such as polls, surveys, an ideation tool to encourage group engagement and ratings and comments — all to engage with your audience in unique ways. Give your audience the opportunity to be more engaged and create more of a conversation.
Remembering “the feels” will help improve your interaction with prospects and customers, no matter the communication method you use. See how ON24 helps you create engagement that matters.