- Extending virtual environments to all mobile devices with optimized user experience
- Tailoring the view to each device type automatically with new device-aware support
SAN FRANCISCO, Calif. – July 24, 2012 – ON24, Inc., the global leader in webcasting and virtual event solutions, has announced ON24 MOVE (Mobile Virtual Environments), a comprehensive expansion of its mobile product strategy with virtual environments optimized for viewing on mobile devices such as iPads and mobile phones. Tablets now provide an HTML5-based immersive 3D virtual environment, and mobile phones deliver a content-focused compact view.
“ON24’s mobile product strategy brings our virtual communications solutions to life on the iPad and other mobile devices,” explained Jayesh Sahasi, ON24’s Chief Product Officer and CTO. “With ON24 MOVE, mobile users can have as rich and immersive an experience as they have come to expect with all of our other products. ON24’s solutions are truly optimized for tablets and mobile phones; they aren’t just a ‘re-display’ of the desktop version.”
The focus on providing an optimized mobile experience for virtual environment audiences has been driven by the rapid growth of mobile usage on ON24’s webcasting platform. “It grew 300% in the last year, and we expect it to double by this time next year,” Sahasi explained. One example of an ON24 customer fully embracing mobile access is Eli Lilly. Recognizing the need to communicate regularly with geographically dispersed and on-the-road sales team members, Eli Lilly has conducted a series of all-hands webcasts optimized for mobile access. Most of the attendees, in fact, view the live video webcasts on iPads.
ON24 Tablet Features
An important new feature is the implementation of “device-aware” support for viewing virtual environments on tablet devices. Now the graphical appearance of locations and booths is available for viewing on a tablet—without the need for the additional customization required by other vendors. “Our virtual environments are now fully supported across the continuum of computing form factors—smartphones, tablets, laptops and desktops—further extending the potential reach of an environment,” Sahasi said.
This is what the market is demanding, Sahasi added. “Our clients don’t want to manage multiple virtual environments for different devices or set up a complex environment where they need to worry about selecting every nuance of the interaction and graphic for each device. They want a centralized approach, with tools that make well considered, sensible decisions, so that their audiences automatically get the right view and the best experience. With ON24 MOVE, customers can focus instead on content and delivering the best messages to the right audiences.”
In addition to auto-detection of phones and tablet devices, new tablet features include:
- Immersive 3D virtual locations
- Touch-based navigation
- Videos and animations
- Group chat
- Content search
- Booth representative listings
“What this means,” Sahasi explained, “is that tablet users are now able to enter a virtual location such as a plaza and navigate to various booths, engage in chat, view and download documents, ask questions and interact in a virtual trade show, product briefing or training center, as well as network with other attendees—just as they would in a physical location. In fact, the experience is often better than an in-person experience.”
In addition, ON24 solutions capture mobile users in a central reporting system. Users accessing content from mobile devices appear on the registration and attendance reports like any other user. For example, the duration of their viewing and questions asked during the virtual event are captured.
The ON24 Mobility Roadmap
“Mobile support is a top priority at ON24 in 2012,” Sahasi said. “All of our product development initiatives will take mobile viewing into consideration. Our goal is to launch new features simultaneously on all devices.”
For more information on ON24’s solutions and the extension of virtual environments to mobile devices, call 1–877-202 9599.
About ON24, Inc.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include demand generation, partner enablement, training, product launches, company town hall meetings and user conferences. More than 700 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Amazon and New York Life, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.ON24.com.