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Have you ever heard the phrase, ‘the more targeted you are, the better results you’re going to achieve’? This is a mantra that Ilina Petkova, Senior Marketing Automations Specialist at Amadeus lives and breathes.
Having joined Amadeus a year ago, one of Ilina’s first tasks was to take on the revamp of the webinar programmes that were being run within the organisation. As one of ON24’s original #Webinerds, Ilina was in prime position to do so, not only being an Elite power-user, but also having played a part in improving the tech itself over the years.
Join Ilina as she discusses her webinar strategy with Amadeus, and how she plans to implement global usage across the board.