From demographic data to delighted delegate
- On Demand
Have you ever heard the phrase, ‘the more targeted you are, the better results you’re going to achieve’? This is a mantra that Ilina Petkova, Senior Marketing Automations Specialist at Amadeus lives and breathes.
Having joined Amadeus a year ago, one of Ilina’s first tasks was to take on the revamp of the webinar programmes that were being run within the organisation. As one of ON24’s original #Webinerds, Ilina was in prime position to do so, not only being an Elite power-user, but also having played a part in improving the tech itself over the years.
Join Ilina as she discusses her webinar strategy with Amadeus, and how she plans to implement global usage across the board.
Ilina Petkova, Senior Marketing Automations Specialist, Amadeus