Pharma Marketing Lunch: Redefining Digital Engagement with HCPs

HCP preferences and engagement with pharma brands have changed drastically over the past few years, with nearly the majority choosing to self-educate online rather than meet in person. The need to understand and measure the impact of digital marketing strategies has never been more vital.

Be our guest at the ON24 Pharma Marketing Lunch, where you’ll hear from Tessa Barron, SVP of Marketing at ON24 as she challenges the way marketers need to think about effective digital engagement strategies with HCP’s to deliver on better patient outcomes and commercial success.

Following this presentation, we will deep dive with Yu-Sun Jung, Associate Director, Omnichannel Strategic Planning at Astellas for a Q&A discussion around his omnichannel strategies and pull apart his approach and learnings to digital engagement via webinars, hybrid events and other digital experiences.

Held at MOXIE on 21 June from 12-2pm, this networking lunch will deep dive into:

  • The latest innovations in digital events, webinars and more
  • Best practices to engage HCPs through digital experiences
  • Why first-party engagement data is critical to finding actionable insights

Learn to leverage the latest digital marketing tools and strategies to optimise HCP engagement and drive commercial success. Register now!

Register Now