WEBINAR BEST PRACTICES SERIES
How to Use Webinars to Revolutionise Events
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Speaker: Mark Bornstein,
Chief Webinerd and VP of Marketing, ON24
Big conferences were not the only marketing channel lost to a global pandemic. We also lost the ability to hold smaller events like seminars, road shows, pop-ups, birds-of-a-feather breakfasts and so much more. And while physical events will hopefully come back soon, many companies have already found a better way to engage audiences…by going digital.
Attend “How to Use Webinars to Revolutionise Events” where you will see how successful brands have completely transformed their event strategies, to create virtual experiences of all sizes and types. You will learn:
- Ideas for creating virtual versions of smaller physical events
- How to build local events and stay virtual
- Best practices for engaging audiences with digital experiences
- How to leverage digital engagement to drive pipeline and revenue
This is your chance to completely re-create your event marketing strategies and prepare for a new hybrid physical/digital future.
As the VP of Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.