Digital Experience Conversion
The conversion rates for live attendees was 35.09% and on-demand was 32.23%. Live rates increased by 1.91 percentage points and on-demand had a drop of 2.89 percentage points.
This report will evaluate the performance of digital experiences in the manufacturing industry. It looks at how companies are deploying digital experiences and how audiences are consuming and interacting with this content. It also evaluates this data against all industry data, providing takeaways for areas of improvement.
Manufacturing audiences increased engagement in digital experiences in Q2 2022. This behavior was seen most significantly in how audiences are using emoji reactions during experiences. Additionally, content experiences also saw increase in attendance and engagement levels.
Audience
Attendee Time
The average length of attendance for manufacturing webinars was 43.22 minutes in Q2 2022, an increase of nearly two minutes from the previous quarter.
Attendance
The average number of webinar attendees in Q2 2022 was 160.
Engagement
Questions
Manufacturing audiences asked 12.48 questions per webinar in Q2 2022.
Engagement Actions
Manufacturing webinars had an increase in overall engagement per attendee, up 10.40% from the previous quarter.
Reactions
As manufacturers have adopted emoji reactions into webinars, audiences have engaged increasingly, up 277.03% from Q1 2022.
Content Experiences
Conversion
For curated content experiences, manufacturing audiences converted at 26.76% in Q2 2022, an increase of nearly two percentage points from Q1 2022.
Attendee Time
On curated experiences, manufacturing audiences spent on average 30.48 minutes, a modest increase from Q1 2022.
Content Consumption
Manufacturing audiences consumed 32.78% more content from the previous quarter on curated content experiences.
Conclusion
As manufacturing marketers have evolved their utilization of digital techniques, audiences have responded with increased engagement levels. Additionally, content experiences have become a powerful tool to capture and engage audiences. The next step is for manufacturers to ensure proper CTA alignment to improve actionable data for sales and marketing following experiences.