Integrating ON24 with Marketo is a seamless way to ensure that you’re getting the most out of your webinars. WIth this integration, your webinars become a channel to drive audience engagement as well as a powerhouse of data. There are many ways that ON24 and Marketo align to share quantitative registration and attendance information plus qualitative engagement data to set your sales and marketing teams up for success.
Go beyond using Marketo solely for basic attendance data. Learn how integrating Marketo and ON24 will help you capture every interaction and experience within your webinar. As ON24 captures this data, it is automatically transferred directly into Marketo, resulting in actionable insight into a prospect’s full buying journey, thus creating lifetime customers.
The ultimate workflow, integrating Marketo and ON24 streamlines important attendee information from your webinars and makes it available to marketing and sales teams in real time. This seamless integration of registration, attendance and engagement data directly with Marketo will streamline reporting, inform smarter decisions and accelerate action.
This playbook is ideal for any webinar marketing team already using Marketing within their organization. You may already be using Marketo with ON24 Connect and are looking to gain a better understanding of the depth of the integration or you are ready to set up your integration for the first time. This playbook will help you navigate our favorite Marketo/ON24 integration options and determine which are best for your team.
2. Pick An Integration Option
3. Get Connected
4. Level Up Your Existing Marketo Integration