Live case studies on
Webinar Marketing Strategy,
Best Practice and Execution
Opportunities to network
with your marketing peers
of the ON24 Webinar
Vice President & Managing Director, APJ – ON24
Marketers are in a tough spot, especially in a world moving at the speed of digital. We’ve got the budget and marketing technology to scale reach, yet we’re still struggling to find the leads who convert to loyal customers. It’s time we create engaging experiences for our customers and prospects. Experiences that go beyond the superficial click and form a human connection. In this opening session, Joe Hyland, CMO, ON24 will share how webinar marketing can help you put the personal back into digital.
Chief Marketing Officer – ON24
We all know the customer is at the center of marketing design, but how do we *actually* create audience-centric marketing in a digital world? The first step toward designing effective marketing campaigns and selecting the most impactful tactics is understanding what makes your B2B personas tick. Before advancing to evolving methodologies and technologies such as personalisation, marketers must have these foundations in place. In this session, you’ll learn about the critical drivers for B2B purchase decisions, how to craft effective buyer’s journey maps and how to identify the factors that validate these decisions.
Research Director, APAC – SiriusDecisions
Discover how you can improve your webinar program by hearing IBM Cloud’s journey to webinar nirvana.
Get the inside scoop on how to:
Christine Jacobs Pribilski VP of Marketing – IBM
In the age of digital marketing, how do we connect with our prospects? The key is engagement. Mark Bornstein, VP of Content Marketing for ON24 will present “Keys to Engagement-Driven Webinars”, where you will learn how to build interactive, content-rich events that will generate better quality leads and drive pipeline.
In this webinar, you will learn best practices to:
This is your chance to reinvent your lead generation programs and significantly increase pipeline.
VP, Content Marketing & Chief Webinar Officer
Learn the art of structured content, refined messages and interactive slides as Slidemaster’s Aimee Foster guides you through the key techniques and skills to bring your messages to life. Perfect for Marketers and other professionals keen to gain insights into how to effectively engage your audience.
Presentation Coach -Slidemaster
Attendance at a webinar and interaction with the content is one of many ways to better understand potential prospects and their purchasing needs. These days there are no shortage of data providers. But not all sources of data are created equal. And once you acquire reliable purchase-intent data, you still need to maximise its use.
This session offers best practices for data-driven marketing, specifically covering:
Managing Director, APAC – TechTarget
There are two ingredients to an engaging and scalable webinar program: a long-term strategy and customer-centricity. In this session, you’ll learn why all you need for success is diligent planning and a smart catalouge strategy. You’ll also learn:
And many more critical tips for establishing your webinar program.
Product Marketing Manager – Cloud + Enterprise – Microsoft
One simple mistake can make the difference between a great webinar and a webinar that misses the mark. Join Kate Parker, Head of Marketing for Thomson Reuters and learn tips and best practices that can increase the value of your webinars, for you and your audience. In this session you will learn:
Head of Marketing, Thomson Reuters
Filled with tools, tips and tricks for smarter content marketing, HubSpot will walk you through how content can make a difference to your business’s bottom line. We’ll look at what type of content you should be creating (and for who) to increase the number of people discovering and engaging with your brand online.
Head of Enterprise Growth, HubSpot
In this CMO to CMO fireside chat, you will learn about how Simple integrate both live and on-demand webinars into their digital marketing strategy. You will learn:
Chief Marketing Officer – Simple
ON24’s mission is to redefine how organisations engage with their audiences at scale. During this session, ON24 will share how the company is realizing this vision of better engagement and better leads for marketers across the globe. ON24 also will announce its new products, features and partnerships that will fuel the company’s current and future innovation.
Vice President, Product – ON24
Research Director APAC, SiriusDecisions
Paul has 20 years living and working in Asia in Sales and marketing roles in both B2C and B2B. He has managed outbound telemarketing operations in various Asian and Pacific markets and managed Sales reporting and external sales channel commissions payment teams in the Telecommunications industry. Prior to joining SiriusDecisions Paul was responsible for marketing operations in APAC for American Power conversion and then Schneider electric. Ensuring successful implementation and ongoing management of annual and quarterly planning and budgeting; measurement and analysis quarterly reviews and associated scorecards, demand generation and competency management and training. He served in the Royal Air Force for 6 years as a commissioned officer, specializing in Air Logistics. He has a Bachelors degree in Sports Science.
Whether you are new to webinars or an old pro, ON24 Webinar World will be an immersive deep dive into the world of webinar marketing. From driving registration and lead generation strategies to building on-demand programs, you’ll learn the skills to become true webinar experts.
Need to sell this webinar conference to your team? We can help. ON24 Webinar World is not just another tech convention — it’s an immersive experience brought to you directly from the leading webinar provider. Download the justification letter and get registered today.justification letter