WEBINAR WORLD ENCORE: DRIVE RESULTS

The Drive Results track gives you the knowledge you need to hypothesize, test, track, analyze and adjust your webinars for optimal performance. Watch as Splunk lays out their streamlining strategy for webinars iterative testing, see how a webinar program evolves over the course of four years with SAP HANA and discover how webinars can help you push your virtual learning program to the next level with EY.

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Shifting Mindsets: Learn How EY Takes Virtual Learning to the Next Level

On-Demand

Nearly 70% of companies believe their employees need to continuously develop their skills to stay competitive. EY has taken their learning and development program to the next level by shifting to digital and has transformed their L&D program over the past four years.

Speakers: Phil Hoops, Americas Advisory Assistant Director for Technical Learning, EY

 

Rock-solid Core: Learn How IBM Cloud Maximised Marketing Performance with Webinars

On-Demand

Nearly 70% of companies believe their employees need to continuously develop their skills to stay competitive. EY has taken their learning and development program to the next level by shifting to digital and has transformed their L&D program over the past four years.

Speaker:Jim Gianotti, WW Cloud Webcast Event Program Manager, IBM Cloud

 

Webinar Evolution: Learn How Genesys Innovated their Online Events

On-Demand

Get outside the standard webinar box and join Genesys’s for a behind-the-scenes look at their re-imagination of webinars into different formats, new series and use across the funnel.

Speakers:
Ryan Grable, VP Global Digital Demand Generation, Genesys
Liz Weida, Director of Digital Demand Generation, Genesys

 

Lead Machine: Learn Why Merrill Leverages Webinars for Content Creation and Distribution

On-Demand

Quality or quantity? With webinars, Merrill, has reached the right balance: the team focuses on creating a few high-quality webinars, then turns that content into multiple assets to distribute across many channels and generate more leads.

Speakers:
Axel Kirstetter, VP Content Marketing, Merrill
Abby Roberts, Director Content and Industry Marketing, Merrill

 

Crawl, Walk, Run: Learn from SAP’s 4 Years of Webinar Progress

On-Demand

From graduating college to electing a new president, a lot can happen in four years. The same is true for webinar programs. Join Scott Feldman, Global Head SAP HANA Community, for a walk-through of SAP’s long-term results since starting the webinar program in 2014.

Speaker: Scott Feldman, Global Head SAP HANA Community, SAP

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