Technology: ON24 x Demandbase

ON24 really gave us the freedom to be creative and showcase ourselves and our new brands for our event the way that we wanted. Hi, I am Christina Tang, Director of Events and experiences at Demandbase. Demandbase is all about smarter GTM.

We help sales and marketing team spot opportunities earlier and close deals faster through account intelligence. We needed an event platform that could really give us the full range of creativity and allow us to showcase our brand in the best way. ON24 was really able to deliver just that for us and give us the flexibility and full range to be as creative as we wanted within the platform, within the pages, and all of the different features and functionalities of what it offered for us.

A benefit for us was we had the opportunity to look through the analytics in terms of who attended. What were their titles? How long were they in a session? We’re able to capture all of that information in real time. We can then know and use that communication in our follow-up, versus something else that we thought may be popular and wasn’t. So just thinking all of the information, sending it out to our teams, using that in our follow-up comms after the event. Just amazing to be able to use it.

Partnering with ON24 was the right decision for our team. It delivered what we needed when we needed for the event that we were having.