Product Marketing

Hi. My name is Nick Ezzo. I’m the Vice President of demand generation for Sage Intacct. Sage Intacct is one of the leading providers of cloud based financial applications. We sell to CFOs, controllers and all kinds of people to help them run their business. I’ve brought ON24 into four different companies at this point in time, and typically, when I come into a company, ON24 is one of the first partners that I bring with me.

Webinars play an important role in our marketing mix. At the top of the funnel, we use educational webinars to draw in as many people as possible. Then as we move them through the funnel, we bring in Product Tours and finally, a daily demo to give people a real taste of what our application can do.

So webinars kind of fill that happy medium where we can have a one-to-one dialog with people, and we can actually engage large numbers of people at one time. Other vendors sometimes require plugins and downloading things and finance people don’t want to do that. The beauty of ON24 is that it’s very seamless for the end user visitor, and we don’t have to have them do anything.

On24 has helped us improve our relationships with sales in that when we have webinars, we can collect all the questions and all the polls and all the information we have and feed that directly to a sales rep, and when they make that phone call or send that email, it’s tailored, it’s specific. It’s answering the question that somebody had during an event. So it’s helped them to do much more tailored follow ups.

Literally, every opportunity that goes through our pipeline touches our webinar programs in some way, shape or form. It’s just impossible for somebody to become an opportunity or a closed one deal without interacting with our webinars, our product tours or our coffee break demo at some point in their journey. So literally, our webinar program has influenced tens of millions of dollars of pipeline to date.

I would unequivocally recommend ON24 to other people like myself who are looking for a purpose built webcasting platform that gives you deep engagement with your prospects and allows you to scale your webinar program to whatever you want it to be.