MARKETERS, IT’S TIME TO MAKE ENGAGEMENT MORE HUMAN.

According to a new study by Harvard Business Review Analytic Services, sponsored by ON24, 80 percent of marketers say that human engagement gives them a competitive edge. Get the inside scoop on how you can best reach your next generation of customers in today’s always evolving digital age.

"Great marketing is about finding ways to help marketers engage... it is all about engagement."

Sam Melnick, VP of Marketing, Allocadia

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"The trouble is very few B2B marketing organizations have invested appropriately in customer engagement resources."

Megan Heuer, VP of Research, SirusDecisions

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"Engagement is not a straight line to revenue, but is a required predecessor to building that pipeline."

Matt Heinz, President and Founder, Heinz Marketing

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"It’s surprising how much lack of humanity there is in B2B marketing and content."

Laura Ramos, Vice President and Principal Analyst, Forrester

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Learn how you can use Account Based Marketing to truly connect with your prospects and drive tangible revenue.

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There’s more data than ever. Our job as marketers is to determine the signals in the noise: what prospect actions signal intent to buy? What indicates they’re turned off? Discover how to read customer’s digital body language.

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Humanize your brand.

Is your message falling flat, have you lost yourself and your customers in jargon? Reconnect with your customer through empathy, storytelling, and one-to-one marketing.

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TUNE INTO THE ON24 PODCAST, CMO CONFESSIONS, TO GIVE YOUR MARKETING A REALITY CHECK.