Salesforce is a Customer Relationship Management (CRM) solution, enabling organizations to create a 360 degree view of every customer. Salesforce’s integrated CRM platform, Salesforce 360, delivers personalized experiences and provides connected products for improving marketing, sales, commerce, service, IT and more.
Webinars can be one of the most effective content marketing tactics to drive demand. But creating an impactful webinar involves multiple moving parts and reliance on many different teams. Important elements can fall through the cracks.
In this conversation, Nina Purro, (then) Webinar Program Lead at Salesforce, details how she seals those cracks with a rock-solid process. Join us to learn her roadmap for creating a killer webinar, including:
- Planning, driving, and delivering: the key steps at each phase
- Managing multiple stakeholders and streamlining webinar operations
- Refining your strategy as your webinar program evolves
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When an audience member joins an ON24 webinar, ON24 will update prospect fields or create new prospect records. Additionally, ON24 will also push registration and attendance details to Salesforce Pardot, enabling segmentation, lead scoring and targeted campaigns.
When an audience member joins an ON24 webinar, ON24 will update prospect fields or create new prospect records. Webinar and engagement data, such as registration, attendance engagement scores, is seamlessly delivered to Salesforce to drive efficiency, trigger actions and automate workflows. Additionally, the ON24 Prospect Engagement Profiles can be embedded right in those records so sales reps can easily view engagement activity, remain informed and have more meaningful with prospects and customers.
