Salesforce is a Customer Relationship Management (CRM) solution, enabling organizations to create a 360 degree view of every customer. Salesforce’s integrated CRM platform, Salesforce 360, delivers personalized experiences and provides connected products for improving marketing, sales, commerce, service, IT and more.
When an audience member joins an ON24 webinar, ON24 will update prospect fields or create new prospect records. Additionally, ON24 will also push registration and attendance details to Salesforce Pardot, enabling segmentation, lead scoring and targeted campaigns.
When an audience member joins an ON24 webinar, ON24 will update prospect fields or create new prospect records. Webinar and engagement data, such as registration, attendance engagement scores, is seamlessly delivered to Salesforce to drive efficiency, trigger actions and automate workflows. Additionally, the ON24 Prospect Engagement Profiles can be embedded right in those records so sales reps can easily view engagement activity, remain informed and have more meaningful with prospects and customers.
ON24 Webinars generate a higher quality lead because people are engaging with you, as opposed to just downloading a white paper where you read it later or set it aside. [Prospects] have moved past that superficial part of your brand, and are interacting with you and making a time commitment to come to your event and hear what you have to say.