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ON24 Webinar Benchmarks Report 2016
What is a webinar?
Webinars are the most important lead generation tool we have for driving leads, engaging contacts, and generating pipeline. Webinars help us move prospects through the buying cycle, from awareness to purchase, more effectively than any other demand generation marketing tool. We use webinars for thought leadership, live demos, product updates, informational sessions, virtual training, internal communications, and more.
Webinar marketing benchmarks
But how do you measure the success of webinar marketing in your demand generation strategy? When should you schedule your webinars? What kind of virtual event attendance can you expect from webinars? The first step to mastering webinar performance is understanding the larger trends in webinar marketing — and webinar platform ON24 can help.
In this year’s ON24 Webinar Benchmarks Report, you’ll see webinar performance metrics and webinar best practices for how to do a webinar from over thousands of webinars, including data on:
- Webinar registration and attendance
- Best times and days to host a webinar
- Average audience size and viewing times for webinars
- Viewing habits of on-demand webinars