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Summary

Since implementing ON24, CompTIA on average drives over 9,000 IT professional registrations per quarterly webinar and delivers on average over 3,000 Continuing Education Units (CEUs) per webinar.

CompTIA

COMPANY BACKGROUND

CompTIA is the voice of the world’s information technology (IT) industry. They advance the global interests of IT professionals and IT channel organizations and enable them to be more successful with industry-leading certifications and business credentials, education, resources and the ability to connect with like-minded, leading industry experts.

CHALLENGE

CompTIA certifications help IT professionals verify their skills to employers. To keep up with changing technology, IT professionals must keep their certifications current by earning Continuing Education Units (CEUs). CompTIA’s quarterly IT Pro webinar series is one avenue IT professionals can use to earn a portion of the CEUs. When CompTIA launched their IT Pro webinar series using another department’s WebEx account, Eileen Ristau, Marketing Specialist at CompTIA, quickly discovered that WebEx was not going to meet their needs.

With the cap that WebEx had on webinar attendees, she constantly worried that they were going to hit their limit and attendees wouldn’t be able to access the webinar. She also found the user experience to be basic and wanted something more engaging besides just loading a power point and presenting slides. She needed a solution that would easily help her manage and issue thousands of CEUs.

SOLUTION

After a trial webinar with ON24, she knew their audience would love the ON24 experience as much as she did. CompTIA required a solution that could host a large audience, seamlessly deliver certificates for CEU credit, and integrate with their marketing automation software, Marketo. With ON24, CompTIA was able to:

+ Scale their quarterly webinar program with no cap: Eileen grew the program and hosted over 3,000 live attendees per quarterly webinar without ever having to worry about maxing out their attendee limit.

+ Save time and easily deliver CEUs live or on-demand: Providing attendees with the ability to earn their CEUs either live or on-demand, improved the overall user experience.

+ Capture attendee engagement and integrate with Marketo: Attendees were issued their certificate automatically depending on the specific trigger of webinar time watched. All of this information integrated with Marketo helping to track webinar engagement.

RESULTS

Since starting with ON24, Eileen has seen an average of over 9,000 IT professionals register per quarterly webinar. What’s even better, is that they’ve delivered on average over 3,000 CEUs per webinar with almost the same amount of viewings on-demand. Webinars as a vehicle to deliver CEUs is now one of the most popular ways to do so.