Webinar World 2019
Bring Order to Chaos: How Employsure Overhauled their Webinar Strategy
Nicole Chehine, Senior Marketing Communications Manager, Employsure
Alison Jack, Marketing Campaign Executive, Employsure
If you are planning or have used webinars as a marketing tool, you probably spend 80% of your resources on webinar delivery and only 20% on your overall webinar strategy. However, it’s the 20% that really counts. We will show you how to map out webinar journeys and nail your strategy. Most importantly, you’ll learn how to leverage on-demand webinars to engage your buyers along multiple touch points in their journey to becoming a customer.
- Create a consistent branded user experience
- Measure the success of your on-demand webinars
- Improve sales team knowledge of webinars