Webinar World 2019

Bring Order to Chaos: How Employsure Overhauled their Webinar Strategy

On-Demand Webinar
Speakers:
Nicole Chehine, Senior Marketing Communications Manager, Employsure
Alison Jack, Marketing Campaign Executive, Employsure

If you are planning or have used webinars as a marketing tool, you probably spend 80% of your resources on webinar delivery and only 20% on your overall webinar strategy. However, it’s the 20% that really counts. We will show you how to map out webinar journeys and nail your strategy. Most importantly, you’ll learn how to leverage on-demand webinars to engage your buyers along multiple touch points in their journey to becoming a customer.

Key takeaways:

  • Create a consistent branded user experience
  • Measure the success of your on-demand webinars
  • Improve sales team knowledge of webinars