The Ultimate Content Marketing-Data Feedback Machine: Webinars
Most companies recognize they now operate in an era of multichannel, multimedia, multi-device, always-on connectivity that has dramatically — and perhaps irrevocably — swung the dynamic of power into the hands of buyers. Even the most creative marketing ideas can get lost in the noise and fail to generate inbound leads.
Fortunately, the same technologies powering those buyers’ journeys are also generating a wealth of data through which forward-looking companies can identify, track, and assess buyer behavior and ultimately use that data to influence their journeys.
But with so many platforms, channels, devices, and content types from which to choose, what are the ideal content delivery tools? Webinars are the answer. They help marketers guide inbound leads by providing relevant content to buyers, and attract outbound leads by giving prospects the chance to meet dynamic speakers in engaging, interactive events.
Webinars are sophisticated content delivery tools, with an array of interactive, self-guided features that further assist buyers. They also help you better target your other creative marketing ideas more effectively, by generating demographic, company, and behavioral data from each content interaction that can be used to create lead engagement scores.
- Creating more engaging and interactive webinars
- Delivering content for each stage of the buying cycle
- Using behavioral analytics to accelerate the buyers’ journey
- Must-haves for the day of the webinar