Webinars as a Content-delivery Machine
It can take as many as 10 marketing touches before a prospect is ready to make a purchase decision. For marketers, that often leaves us nurturing inbound leads through a months-long buying cycle with no guarantee of a sale. Part of the problem is that we invest heavily in programs designed to deliver one piece of content at a time. What a waste of time and effort!
Fortunately, there is an alternative to one-at-a-time content delivery. Webinars accelerate the cycle by packing multiple marketing touches into a single sixty-minute event. If we take advantage of all the options that webinars offer, marketers can learn more about the interests of our prospects, get those leads closer to purchase, and get our sales teams all the information they need to win the contract.
- What content to include
- Calls to action which move leads down the funnel
- Creative marketing ideas for your content strategy