Webinar World 2019
The Role of Webinars in a Sales Enablement Strategy
Speaker: Todd Bates, Head of International Marketing, Telstra
In today’s modern workplace, global sales teams are more dispersed than ever whilst being starved of time to dedicate to anything beyond the practice of selling. Yet for marketers, sales teams often represent the most valuable channel through which marketing, and business, objectives can be met.
Join this session to discover how Telstra built a world-class approach to enablement that has empowered its international sales team to thrive and learn about the important role that webinars played in this approach.
- What matters to sales when it comes to enablement
- Key components to an enablement strategy
- Using webinars to educate global sales teams.