Webinar World 2019
The Future of Customer Experience: Engaging the Channel-less Customer
Speaker: Nicholas Kontopoulos, Head of APAC & EMEA Commerce Marketing, Magento, An Adobe Company
In recent years there has been a tsunami of content bombarding us about the need to move from ‘Multichannel’ to ‘Omnichannel’ strategies. In fact, conventional wisdom has us thinking about our interactions with customers regarding the channels they use. The critical problem here is that our customers don’t view our brands through a ‘multichannel or omnichannel’ lens. This talk will explore the rise of the ‘Channel-less Customer’ and examine how Magento is using webinars as a key digital engagement touchpoint.