Webinar World 2019
From Awareness to Action: Workfront's Full-Funnel, Multichannel Marketing Campaign Strategy
Speaker: Marc Hansen, Director of Field Marketing and Events, Workfront
Webinars are more than just a single event, they are a powerful mechanism for a full-funnel marketing campaign. Join Workfront’s Marc Hansen to hear how to use webinars as a driving force for a tentpole campaign, “Transform Your Work,” that engaged prospects and customers across every stage of the lifecycle.
You’ll learn how to:
- Attract new leads with a top-of-funnel webinar series
- Accelerate mid-funnel pipeline with webinars featuring products and case studies
- Close deals and upsell customers with hands-on demos