Webinar World 2019
From One-off to Always-on: G3's Blueprint for Building a Binge-Worthy Webcast Series
Speaker: Sheri Butts, Marketing Manager, G3 Communications
When was the last time you watched just one episode of anything? We’re clearly living in the Netflix era, and B2B marketers must seize the opportunity to feed their audience’s desire for binging. That sounds daunting, but, luckily, webcast series offer an engaging and efficient way to serve up a quick fix. Join G3 Communications’ Sheri Butts, marketing manager, who will share how brands like Demand Gen Report, Retail TouchPoints and Channel Marketer Report are creating webinar series to educate attendees, generate thousands of leads for their partners and satisfy their audience’s appetite for continuous, on-demand content.
You’ll learn how to:
- Plan and program a webinar series, from thematic messaging and branding to templates and timelines
- Promote multiple webinars, presenters and topics across channels
- Keep driving leads with an on-demand webinar strategy