Sparkcentral + ON24
Sparkcentral is a social and digital engagement platform helping enterprises hold engaging conversations on every digital channel. To show the value of this every-channel approach and to drive pipeline, Sparkcentral deploys webinars.
But its webinars need to be on brand. They have to be customizable with flexible consoles. Its brand must be front-and-center and own each event. Most importantly, it needed actionable insights on attendee-driven interactions to seamlessly continue conversations. With ON24, it got everything it wanted and more.