ServiceNow + ON24

ServiceNow helps enterprise IT teams automate work processes. To showcase its product’s capabilities, ServiceNow uses webinars. But its old webinar solution just couldn’t reliably host product launch events and more to its thousands of attendees.

But, with ON24 in place, ServiceNow could stop worrying about the reliability of its platform and focus on generating quality, interactive content. With a superior webinar experience through ON24, its webinar program jumped to the top of its marketing-influenced activity across the business and regularly supports events with 3,000 to 4,000 attendees at once.