Microsoft + ON24

Microsoft’s cloud products power enterprises worldwide. But to do so, Microsoft first needs to educate its clients, its prospectives and its sales team. Historically, this type of outreach was done with expensive in-person events. It needed a better way.

To expand its reach, educate and empower, Microsoft turned to the ON24 Engagement Platform. With ON24, it could take it webinars and, in an hour or less, education a massive audience in one location. And, with powerful integrations in place, it could take its engagement data and use it to fuel its sales team with actionable insights.