ON24 for Life Sciences
Life sciences marketing teams face increased global competition, making it much harder to engage target audiences with traditional tactics like symposiums and other in-person events. At the same time, life science marketers need to cope with stringent compliance laws restricting life science marketing domains such as biotech marketing and pharmaceutical marketing.
Life sciences marketing professionals need to adapt new tools and strategies if they want to continue to reach, educate, and engage their large, diverse global communities of employees and prospects. Life science marketers need to be able to simultaneously keep up with changing health marketing best practices and rules, while drilling down to connect with their specific audience. For example, a company marketing healthcare products will have to tweak its strategy for marketing to doctors vs. hospital administrators, while ensuring its webinars strictly adhere to state, regional and national laws.
ON24 webinars take life sciences marketing to the next level, with highly engaging, fully branded virtual events that reach more people and get more from each engagement. Your health marketing team can combine live lectures, prerecorded video, Q&As, collaborations and other tools for a life science marketing approach geared to individual markets — from both a customer engagement and compliance standpoint. Behind the scenes, ON24 helps you train your sales force about new life sciences marketing regulations, changes, and product info. With ON24, you can easily reach your entire sales base, whether they’re located in your headquarters or out in the field, and give them the opportunity to get key updates, ask questions, and engage directly. Whether they’re learning about your new biotech marketing strategy, or need a refresher on laws governing marketing to doctors, you can ensure your entire team has the info they need.