ON24 for Law Firms
Marketing a law firm is always a delicate balance. In this hyper-competitive landscape, your firm relies on legal marketing to stand out from the competition. At the same time, your legal digital marketing needs to look confident and professional. Market your law firm too aggressively and you’ll scare away inbound clients drawn by your reputation, without connecting with new outbound clients. Market your law firm too cautiously, and you won’t generate new leads. Successful firms need effective ways to showcase their lawyers’ expertise in front of clients and prospects without looking like they’re trying too hard to make a sale.
Law webinars are the most effective tool for marketing a law firm in a way that will enhance your prestige in the eyes of clients and prospects. ON24 has become the legal marketing and continuing legal education (CLE) platform for over 100 of the world’s leading law firms. ON24’s Webcast Elite provides law firms everything they need to deliver feature-rich, engaging live and on-demand law webinars that generate new business, keep clients informed, and educate partners and team lawyers.
- Using law webinars to communicate with your prospects, clients and partners
- Marketing your law firm with interactive events to deepen engagement
- Tracking user time, pass/fail status and individual performance in CLE
- Improving legal marketing with customizable branding and multimedia events