ON24 and Marketo: A Seamless Link between Lead Creation and Lead Nurturing
Driving business leads may be at the top of the priority list for most organizations, but developing and nurturing those leads is just as critical. Now that ON24’s market-leading webinar platform integrates seamlessly with Marketo’s marketing automation platform, combining lead generation with lead nurturing is as simple as a click.
ON24 users can set up Marketo registration pages that immediately capture registrant data, while seamlessly passing that data to ON24’s reporting system. Key event data from your live, interactive webinar, such as poll responses or time spent in the event, can be passed to Marketo with the click of a button, enhancing your ability to qualify sales leads. And all of this can be done with minimal setup from ON24.
The Benefits of Integration:
- Combine ON24’s world-class lead generation platforms with Marketo marketing automation to create a powerful, integrated lead-nurturing solution
- Use a Marketo registration page to immediately enter registrant data into Marketo, then seamlessly pass to ON24
- ON24 event data now becomes a key part of the lead-nurturing process within Marketo
- Easy-to-use screens make passing data between both systems simple
- Post-event, seamlessly pass ON24 data from the live event (such as attendance, poll responses and questions asked) into Marketo
- Develop a tighter, technology-based methodology for not only capturing leads but also for nurturing and qualifying them so sales utilizes only the most valuable leads