Marketing to Digital Docs: Innovative Ways to Reach Healthcare Providers in the New Media Age
Reaching doctors today with traditional marketing materials is more challenging than ever. Healthcare providers are more likely to turn down in-person sales meetings. For pharma reps, the days of in-person sales calls and free lunch seminars are gone. A recent annual study from CMI/Compas confirmed that trend — more than 48% of primary care physicians now limit sales reps visits.
Today’s digital-savvy doctors are time-crunched and mobile, and they want targeted and relevant communications. That means pharmaceutical organizations and their partners need to shift to smarter healthcare marketing strategies. New digital media, analytics, and insights give marketers the power to reach doctors in new ways. Using creative, data-driven, and targeted digital marketing programs, pharmaceutical marketers can build new communication pathways that better fit into doctor’s busy lives.
This shift in communications doesn’t mean sales reps are going to disappear. It means that the two sides of the traditional healthcare marketing coin — in-person sales rep calls and non-personal delivered communications — need data-driven strategies and a cohesive plan for engagement.
In this report, “Marketing to Digital Docs: Innovative Ways to Reach Healthcare Providers in the New Media Age,” FireceMarkets evaluates some of the most effective and innovative tactics for digital marketing in healthcare.
- Video consumption trends in the medical profession
- How webinars save time, stress, and money over in-person seminars
- Why marketers are adopting virtual learning environments and educational webinars
- The role of mobile in healthcare marketing