Tracking the Return on Your Webinars
When we say that nothing delivers marketing ROI like a webinar program, that’s not just hype. For every dollar you spend on webinars, you can expect $27.40 in marketing pipeline. Compare that to $16.50 per dollar digital marketing ROI for live events, $4.30 for corporate website spending, and just $1.20 for white papers. But just as not every live event brings in the same value in marketing leads, not every webinar program is equally effective. Learning how to calculate marketing ROI will help you hone your strategic marketing ideas into highly effective investments.
Check out “Tracking the Return on Your Webinars,” to learn how to calculate marketing ROI on webinars, step-by-step. We’ll explain how to set goals, collect the right metrics, measure the effect of webinars on your marketing pipeline, and improve your webinar program based on the data you collect. Whether you’re building a webinar program from scratch or looking to use digital marketing ROI metrics to better optimize a mature program, here’s what you need to know.