Set the Table for Content Marketing Success
As the holiday season nears and you plan your content menus, think about what your guests — that is, your audience — wants and why. Would they like a taste of seasonal content or something evergreen? High-level brand awareness or bottom of funnel? Would they prefer a big format so they can take it all in or something to snack on while they’re on the go?
Break out the good silverware, your finest tablecloth, and feed your hungry audience with the right content for the most inspiring marketing campaigns.
To help you plan your content feast and set the table accordingly, we’ve compiled a list of deliciously creative marketing ideas to help you set the table for content marketing success. This festive infographic features eleven “must-haves” for your holiday content marketing meal, including:
- Provide informational pieces like data sheets and one-pagers people can reach for when they need a little something.
- Content isn’t one-size-fits-all. Give your audience a variety of short and long pieces to scoop up on the way to your resource pages.
- Long-form content will leave your audience satisfied. Cater to their tastes with a range of white papers, eBooks, and webinars for every vertical and palate.
- Throw in something sweet now and then, like a contest or a giveaway that’s memorable and will leave them feeling satisfied.