Why Do Marketers Buy Technology?
When you’re a marketer, nothing should be simpler than marketing to other marketers, right? Well, not always. Marketers are busy people, constantly being pulled in multiple directions and bombarded with marketing messages for products that could save time and money — but only if the message gets through.
We did the research to find out what marketers really look for when they are considering marketing technology. What we discovered is that that marketers really care about ROI based marketing, and are always on the lookout for solutions that will match maximum return on investment with ease of use and reliability.
If you’re selling software or other martech products and services, it helps to understand what your market is looking for and what type of message will engage your audience. If you want more detail, check out the report, “Webinar and Marketing Technology Purchase Decision Analysis,” prepared by Hanover Research.