I'd Buy That for $1
How does your marketing stack up? That should be an easy question to answer, but too many of us are wasting time — and marketing dollars — on programs that don’t deliver measurable ROI. Marketing are often bloated with line items for expensive videos, sponsorships, and parties. The idea being that if we do enough of everything, we will somehow hit our numbers.
But the real key to getting the most of out of each prospect interaction is engagement, and no other tool allows more engagement than webinars. Interactive webinars are social events that offer multiple content types and calls to action. All the interactions that you have with your audience can be measured to provide you with behavioral data (such as time viewed, content downloaded, responses to polls and questions submitted). In the hands of marketers, that data is power.
But all webinars are not created equal. ON24 is the only webinar platform built specifically for marketers to generate leads and drive pipeline. We help companies find their best leads with webinars that deliver deep insights, including:
- Integrated social media applications to extend the reach of your content
- Multiple calls to action to help accelerate prospects on their buyers’ journey
- Analytics on prospect behavior to help you find your best leads
- Prospect data across multiple webinars that can be integrated with your MAP and CRM systems
So how do you increase your marketing ROI? Run more webinars! Create them for every stage of the buying cycle, make them engaging, and measure that engagement to help find your best marketing leads and nurture them towards a sale. That’s good marketing and great marketing ROI.