10 Steps to a Successful Webinar
At ON24, we have a pretty simple philosophy: every webinar should be fantastic. After all, there’s no better tool to drive leads, engage your audience, and accelerate the sales process. But many companies lack the webinar best practices to get consistent results, Here’s how to plan a webinar that will meet your goals, every time.
Behind the best webinars you’ll find a unified team. That team usually looks something like this:
- The producer, who is responsible for making sure the technical components of the event run smoothly.
- The promoter, who gets the word out through banner ads, email, social media, and other relevant channels.
- The presenter, who builds the presentation deck and practices delivering an engaging webinar.
Planning a webinar starts with concrete goals. Is this an upper-funnel event, or are you trying to drive a select group of prospect over the line to purchase? What is your target demographic and what would they be interested in learning? How many leads does the event need to generate to count as successful? As with any content, webinar best practices depend on knowing who you’re targeting, and what you want from them. Once you have your team and they have agreed on the answers to those questions, you’re ready to get started.
Ultimately, there’s no magic formula for planning a webinar. You just need a good team and an organized approach, from the action plan to post-event wrap-up. The webinars that don’t succeed are the ones that had poorly defined goals, vague messaging, or careless promotional efforts. But when your team rallies around a clear action plan, then you’ve got an event that will engage your audience and drive the leads your sales team needs.