Forrester Wave™: Enterprise Video Platforms and Webcasting, Q1 2015
Believe it or not, we occasionally hear people ask, “Are webinars effective?” Done correctly, webinars can be our best tool to engage audiences and generate pipeline. As marketers, we always want to deliver a high-impact, interactive webinar that will provide detailed analytics on your audience and help you identify your best leads. But what is the right tool to accomplish that goal? When Forrester Research asked the same question, they identified that ON24 “has the best webcasting technology for marketers.”
To make this determination Forrester used a 24-criteria evaluation of enterprise video platform and webcasting vendors. Download the report to find out why ON24 is the best solution for marketers.