Marketing Strategy 2020

Andrew Warren-Payne, Managing Director, Market2Marketers
Joel Harrison, Editor-in-chief, B2B Marketing
Rebecca Le Grange, Managing Partner, Sojourn Solutions
Wesley Mathew, Head of Marketing, Meltwater

We’re well into 2020; you may hace come up with new messaging, addressed increased targets, upgraded technology and improved measurement, continuing to work closely with sales…the list can be endless.

So, what are the vital steps when getting your marketing strategy in order? What are the key trends and challenges for 2020 that you should look to incorporate in your efforts? And how can you make sure your prospects engage when the market is so full of noise?

Join us as our panel of marketers will explore how you can create a winning strategy for 2020 with less stress and greater impact.

Join this Insight50 session to have your questions answered and discover:

  • What benchmark data you should use when planning your marketing strategy
  • What metrics and KPIs you should consider for next year
  • Scrappy tactics and optimisation approaches to deliver more with less
  • How to make the case for a wider budget
  • How you can get sign off and buy-in so you can hit the ground running