MAXIMISING WEBINAR ROI
Marketers are facing what for many will be the most disruptive period of their careers. Suddenly they find themselves in an economy in retreat, and many of the usual tools they could use to engage with customers no longer available to them due to social distancing rules.
Webinars, which were already an important part of many marketing activations are now a critical tool. But so many brands are rushing into webinars or rapidly expanding their use that the issue now is ensuring your webinar stands out from the competition, delivers truly engaging content — and utility for the audience and that both pre-event and post-event messaging maximising the return on investment at a time when marketing budgets will be under huge scrutiny.
Which-50 and ON24 have developed a data-driven, results-focused series of webinars specifically for marketers that draws on the global expertise and data sets of the world’s premier webinar business using APAC data from the ON24 2020 Webinar Benchmark Report.
Join us on-demand for a three-part mini-series, where we will cover:
- Part 1: Building a Digital Audience for Your Webinars
- Part 2: Recipe for a Winning Webinar
- Part 3: Extending the Life of Your Digital Content
We’ll see you there!