Documents viewed to-date
Virtual locations visited
Registrant to attendee conversion rate
Employees: 10,000+
Product: ON24 Virtual Conference
Use Case: Live Professional Certification
Industry: Financial Services
Nationwide’s story begins in Ohio in 1925, where it furnished local farmers with auto insurance through farm bureaus. Over its 85-year history, however, Nationwide evolved from a small mutual auto insurer working with farm bureaus to one of the largest insurance and financial services companies in the world. Currently, it manages more than $158 billion in statutory assets and it still provides insurance to farming communities.
Nationwide is a policyholder-owned company. Meaning, in most cases, if a person or business purchases services from Nationwide, they also own a part of Nationwide. It’s a convenient position to be in for most policyholders, but it also means the associates tasked with informing those beneficiaries of new benefits have a near-constant stream of updates, promotions and changes to understand and communicate.
For Nationwide’s Human Resources department, this means developing and publishing comprehensive resources for all of Nationwide’s insurance associates. Issuing and coordinating updates, while conceptually easy for a small firm, is a challenge when beneficiaries span different regions and time zones. While the modern digital landscape provides Nationwide with a fast and convenient medium to reach its numerous associates, it doesn’t always provide the firm with the means to do so efficiently, accurately and with the latest information.
For Nationwide, keeping its associates informed of updates turned into a constant battle — especially with four different departmental groups for Human Resources — the departments tasked with issuing the updates. To complicate an already complicated situation, each of those four groups was managed as separate, disconnected programs — essentially creating a situation where each HR team operated with its own solution, its own portals and its own logins. This cluster of programs and tools created confusion for the associates. It wasn’t clear where associates could find the information they needed and how they should take action.
Nationwide decided to change course. All four HR groups were told they needed to consolidate and bring their respective programs under one roof. They needed to improve the associate experience, increase awareness, adoption and usage of programs. Nationwide’s Human Resources group needed to position itself as one brand.
“ON24 makes my life easier. Not only does ON24 help me create an engaging experience, but its backend flexibility saves me time maintaining and updating the program.”
Robert Hardin-Leeth
Director, Associate Wellbeing and Safety
After five months of consideration, Nationwide’s Human Resources team turned to the ON24 Platform. Having worked with ON24 before, the HR departments decided they could unify their efforts under one roof through a single, easily digestible virtual environment. The group decided to give a name to its new associate-centered tool, myPLACE.
With myPLACE in place, Nationwide created:
Since implementing ON24, Nationwide exceeded its goals for associate adoption and usage. The combined HR team has seen:
