Building Integrated Campaigns
How to Make Events and Webinars Central to your Demand Gen Strategy
Alisa Groocock, Research Director of Account-Based Marketing Strategies, SiriusDecisions
Uzair Dada, Founder and CEO, atEvent and Iron Horse Interactive
Tessa Barron, Sr. Director, Marketing
Demand generation leaders face pressure to build integrated marketing campaigns, with all forms of communication—advertising, social media, direct mail and events (in-person and virtual)–linked together and working in harmony.
But this is easier said than done. While events play a critical role in reaching senior audiences, tying them into an end-to-end campaign can be a major challenge. Here’s the good news: there are several concrete actions that you can take to seamlessly make live events and webinars a core part of your go-to-market approach.
In this webinar, you will learn:
- The principles of a truly integrated, omnichannel campaign
- Common pitfalls that prevent live events and webinars from producing results at their full potential
- Specific actions you can take to transform events into an engine for generating and accelerating opportunities
Don’t miss your chance to get physical (and digital) with your demand gen strategy — watch now!