State of Webinar Marketing Report 2019
Sara Gonzalez, Digital Events Manager, Redback Conferencing
Alyce Lopez, Marketing Lead, Australian Marketing Institute
Tim Johnston, Director of Demand Generation, APJ ON24
What is the current state of play in webinar marketing in Australia?
ON24 and Redback Connect have joined forces to help Australian marketers raise the bar in webinar marketing. Moderated by Australian Marketing Institute, Tim Johnston, Director of Demand Generation, ON24 and Sara Gonzalez, General Manager of Digital Events at Redback Connect, will discuss the findings of their latest report and delve into how and why marketers plan, manage, execute and evaluate webinars. This is a great opportunity for you to benchmark your own webinar programs against industry standards.
- 26% of respondents use webinars for Lead Generation – but what makes them effective?
- 36% of respondents don’t know how to post on-demand webinars – so how can you make it work?
- Most respondents spend 3-4 weeks getting their program off the ground – how can you get to market faster?
- Enthusiastic and knowledgeable presenters still trump everything – we’ll give you tips on how to find them!