Crossing the Physical/Digital Divide
How Ericsson Uses Digital Experiences to Drive Global Engagement
Speaker: Eliot Freed, Digital Event Experience, Ericsson
What does a world without physical conferences and forums look like? Ericsson shares its vision of the future of digital event marketing.
Check out “How Ericsson Uses Digital Experiences to Drive Global Engagement,” and see how a leading telecommunications company both uses webinars as a part of its marketing mix and as a tool to bring internal teams together. During this on-demand webinar, you’ll learn how Ericsson:
- Is trailing digital events over in-person conferences to see if engagement and conversion of registration to attendee is higher
- Executes video broadcasts as internal events initially to help form the strategy for external events
- Uses ABM events to get higher traction, but are more difficult to scale
- Uses on-demand video to nurture further engagement
Watch now and learn how digital experiences can replace physical events.