Adapting to Today’s Buyer: Top Lessons for Sales and Marketing
Today’s buyer controls the buying cycle. Face-to-face events and meetings have given way to on-demand virtual engagements. You can’t neatly funnel customers into the sales pipeline the way you used to. You can’t assume that email blasts or cold calls will reach and engage prospects or generate sales leads, You have to use a full-funnel marketing approach that meets customers on their own terms.
Learn how to get more business by understanding your customers better, and seeing the sales experience from their perspective. This white paper explains the characteristics of the new buyer, and the influence of social media on the sales experience to draw actionable insights for your sales pipeline.
- Understanding and meeting the expectations of “Buyer 2.0”
- Turning social media into a demand generation engine
- Leveraging social intelligence to generate sales leads
- Moving from sales enablement to buyer enablement