From Awareness to Action: Workfront's Full-Funnel, Multichannel Marketing Campaign Strategy

Webinars are more than just a single event, they are a powerful mechanism for a full-funnel marketing campaign. Join Workfront’s Marc Hansen to hear how to use webinars as a driving force for a tentpole campaign, “Transform Your Work,” that engaged prospects and customers across every stage of the lifecycle.

You’ll learn how to:

  • Attract new leads with a top-of-funnel webinar series
  • Accelerate mid-funnel pipeline with webinars featuring products and case studies
  • Close deals and upsell customers with hands-on demos