From Ad Hoc to Centralized: PTC's Method for Creating a Webinar Center of Excellence

  • On-Demand Webinar

Webinars are an important channel in a multitouch campaign, and it’s just as important to build an infrastructure to efficiently turn that channel’s volume up or down in a turnkey way. Join PTC’s Mike Marshall, Digital Experience Optimization team for a walk-through of their centralized method for dialing up the webinars, and the leads, for hundreds of marketers worldwide.

You’ll learn how to:

  • Centralize the execution and integration of webinars
  • Support large marketing and sales teams worldwide
  • Institute global best practices for using webinars to drive demand

From Ad Hoc to Centralized: PTC's Method for Creating a Webinar Center of Excellence

Speakers

Mike Marshall, Digital Experience Optimization Team, PTC