From Ad Hoc to Centralized: PTC's Method for Creating a Webinar Center of Excellence
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Webinars are an important channel in a multitouch campaign, and it’s just as important to build an infrastructure to efficiently turn that channel’s volume up or down in a turnkey way. Join PTC’s Mike Marshall, Digital Experience Optimization team for a walk-through of their centralized method for dialing up the webinars, and the leads, for hundreds of marketers worldwide.
You’ll learn how to:
- Centralize the execution and integration of webinars
- Support large marketing and sales teams worldwide
- Institute global best practices for using webinars to drive demand