How Thermo Fisher Scientific Drives Engagement with Digital Experiences
Thelma Pichel, Senior Events Specialist at Thermo Fisher Scientific
Jane Menyo, Sr Director of Solutions Marketing at ON24
The team at Thermo Fisher Scientific once relied on in-person events to educate potential VARs on their latest scientific offerings. But, like many manufacturing companies in 2020, the team has found new ways of driving demand in a virtual world.
Tune into “How Thermo Fisher Scientific Drives Engagement with ON24 Virtual Conference,” and hear how Senior Events Specialist, Thermo Fisher Scientific, Materials & Structural Analysis Division, Thelma Pichel creates engaging, digital conference experiences that establish thought leadership and drive engagement.
Learn how they:
- Track and apply engagement insights and data
- Engage audiences from pre to post event
- Establish thought leadership within virtual conferences
- Attract new leads and nurture existing ones