How Thermo Fisher Scientific Drives Engagement with Digital Experiences
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Thelma Pichel, Senior Events Specialist at Thermo Fisher Scientific
Jane Menyo, Sr Director of Solutions Marketing at ON24
The team at Thermo Fisher Scientific once relied on in-person events to educate potential VARs on their latest scientific offerings. But, like many manufacturing companies in 2020, the team has found new ways of driving demand in a virtual world.
Tune into “How Thermo Fisher Scientific Drives Engagement with ON24 Virtual Conference,” and hear how Senior Events Specialist, Thermo Fisher Scientific, Materials & Structural Analysis Division, Thelma Pichel creates engaging, digital conference experiences that establish thought leadership and drive engagement.
Learn how they:
- Track and apply engagement insights and data
- Engage audiences from pre to post event
- Establish thought leadership within virtual conferences
- Attract new leads and nurture existing ones