Digital Event Playbook: How to create a cohesive journey for your digital events
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Tessa Barron, VP of Marketing @ ON24
Zarina Stanik, Director of Events @ Ceros
Hilary Kay, CMO @ Wibbitz
Converting today’s online buyer begins and ends with engagement. B2B audiences need more than promotional touchpoints to make purchase decisions. They need to be active participants in their own buying journeys which means, it’s time to rethink piecemeal marketing, and start delivering engaging digital experiences that create meaningful interactions between buyer and brand.
Watch Digital Event Playbook – How to Create a Cohesive Journey for Your Digital Events, where Tessa Barron, VP of Marketing, ON24; Hilary Kay, Chief Marketing Office, Wibbitz; and Zarina Stanik, Director of Events, Ceros will show you how to turn your digital events into cohesive online experiences that span multiple touchpoints and every stage of the buying journey.
You’ll learn how to:
- Drive event registration with interactive, promotional content
- Increase registration to attendance conversion rates
- Turn every online touchpoint into an immersive digital experience
- Optimize digital events with scalable pre and post-event sales enablement strategies
It’s time to put our buyers at the center of our marketing programs.