Webinar Best Practices Series

How to Create Webinars Across the Buyer's Journey

Register for Webinar


Most webinars are used to simply generate leads, but successful marketers know that webinars are the best way to engage prospects throughout their entire buying journey.

Attend “How to Create Webinars Across the Buyer’s Journey” and learn how to replace static content offers with engaging digital experiences to drive prospects from lead to revenue.

In this interactive experience,  you will earn:

  • New webinar formats to engage buyers
  • How to create mid and bottom funnel webinars
  • How to create demos that convert
  • How to use webinar triggers to find your best leads

In a digital-first world, the key to success is creating engaging digital experiences everywhere your buyers go. Watch now and learn how.

Mark Bornstein

As the VP of Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.